About

Welcome to The System University, a complete online pre-need sales training program.

The System University (TSU), offered exclusively by ICCFA, will help you become more successful in pre-need sales. TSU features a variety of classes, with companion textbooks and other material to teach you the fundamentals of pre-need sales. Whether you are a new counselor or a seasoned manager, TSU provides you with a complete system of learning materials to help you achieve success.

This site includes training materials for both Counselors and Managers. Once you’ve enrolled as either a Counselor or a Manager, you can learn more about what TSU offers by clicking on the options that apply to your role, and you’re ready to get started.
Free Videos: Check out our free videos. Yes, we said free, whether you're a member or not.
Classes: TSU’s online classes feature a short introductory video by either David Shipper or Gary O’Sullivan, co-creators of “The System,” who then turn the class over to a virtual instructor. You will be guided through each interactive module, learning about different aspects of pre-need sales. Each class is followed by a brief quiz which may be retaken, if necessary.
Library: Each TSU class has a companion “textbook,” which can be found in the Library. The textbooks serve as a supplement to the online courses, containing the same information found in the online class, just in text format. You will need to enter a password to view this content. Use the Library to review any modules or to help clarify any information found in the online learning modules.
SUPERSTORE: The Pre-Need Superstore contains the most comprehensive funeral and cemetery sales training materials and lead generating consumer premiums anywhere.For more information, email us at help@thesystemuniversity.com.
Lead Trak: The LeadTrak Funeral and Cemetery CRM is customized for the industry. Monitor selling activities and store leads in one central location with a web-based CRM that allows you to capture and monitor LeadTrak Funeral and Cemetery CRM is customized for the industry. Monitor selling activities and store leads in one central location with a web-based CRM that allows you to capture and monitor:
Leads, Web inquiries, Family Service Opportunities, Owner Upgrades, Call Lists,Service Requests