About

Welcome to The System University, a complete online pre-need sales training program.

The System University (TSU), offered exclusively by ICCFA, will help you become more successful in pre-need sales. TSU features a variety of classes, with companion textbooks and other material to teach you the fundamentals of pre-need sales. Whether you are a new counselor or a seasoned manager, TSU provides you with a complete system of learning materials to help you achieve success.

This site includes training materials for both Counselors and Managers. Once you’ve enrolled as either a Counselor or a Manager, you can learn more about what TSU offers by clicking on the options that apply to your role, and you’re ready to get started.
Free Videos: Check out our free videos. Yes, we said free, whether you're a member or not.
Classes: TSU’s online classes feature a short introductory video by either David Shipper or Gary O’Sullivan, co-creators of “The System,” who then turn the class over to a virtual instructor. You will be guided through each interactive module, learning about different aspects of pre-need sales. Each class is followed by a brief quiz which may be retaken, if necessary.
Library: Each TSU class has a companion “textbook,” which can be found in the Library. The textbooks serve as a supplement to the online courses, containing the same information found in the online class, just in text format. You will need to enter a password to view this content. Use the Library to review any modules or to help clarify any information found in the online learning modules.
SUPERSTORE: The Pre-Need Superstore contains the most comprehensive funeral and cemetery sales training materials and lead generating consumer premiums anywhere.For more information, email us at help@thesystemuniversity.com.
Lead Trak: The LeadTrak Funeral and Cemetery CRM is customized for the industry. Monitor selling activities and store leads in one central location with a web-based CRM that allows you to capture and monitor LeadTrak Funeral and Cemetery CRM is customized for the industry. Monitor selling activities and store leads in one central location with a web-based CRM that allows you to capture and monitor:
Leads, Web inquiries, Family Service Opportunities, Owner Upgrades, Call Lists,Service Requests


Download a PDF of The System Universitys official Training Schedule! This free download includes everything you need for the first 20 Days of Training. It’s a clickable PDF, so you can click on any of the courses, products or other materials referenced to go directly to them for easy access.

At the end of this 20 days of initial training, it is not the end of your training; only the beginning. We believe that you learn the fundamentals initially and that you develop yourself perpetually.

Yes, I want my Free Training Guide from TSU.