c. Analytics and Log file information. i. System may use third-party analytics tools to help System measure traffic and usage trends for the Service. These tools collect information sent by Your device or the Services, including the web pages You visit, add-ons, and other information that assists System in improving the Service. System may collect and use this analytics information with analytics information from other Users in the aggregate so that it cannot reasonably be used to identify any particular individual User. ii. Log file information is automatically reported by Your browser each time You make a request to access (i.e., visit) a web page or app. It can also be provided when the content of the webpage or app is downloaded to Your browser or device. iii. When You use the Services, our servers automatically record certain log file information, including Your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how You interact with links on the Services, domain names, landing pages, pages viewed, and other such information. System may also collect similar information from emails sent to Users which then help System track which emails are opened and which links are clicked by recipients. The information allows for more accurate reporting and improvement of the Services.
d. Device identifiers. i. When You use a mobile device to access the Services, System may access, collect, monitor, store on Your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with Your mobile device, which uniquely identify Your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by System. ii. A device identifier may deliver information to System or to a third party partner about how You browse and use the Services and may help System or others provide reports or personalized content and ads. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled.
e. Metadata. Metadata is usually technical data that is associated with User content. For example, Metadata can describe how, when and by whom a piece of User content was collected and how that content is formatted. 2. Use Of Data/Information. a. System may use the data and information we collect to: i. help You efficiently access Your information after You sign in; ii. remember information so You will not have to re-enter it during Your visit or the next time You visit the Services; iii. provide personalized content and information to You, which could include advertising and marketing; iv. provide, improve, test, and monitor the effectiveness of the Services; v. develop and test new products and features; vi. monitor metrics such as total number of visitors, traffic, and demographic patterns; vii. diagnose or fix technology problems; and viii. automatically update the System application on Your device. b. You may update Your account at any time by logging in and changing Your profile settings. c. You may also unsubscribe from email communications from System by clicking on the “unsubscribe link” provided in such communications. As noted above, You may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).